ADOPTION FROM FOSTER CARE

Client: Ad Council | AdoptUSKids

For its campaign promoting adoption from foster care, Ad Council chose the theme “You Don’t Need to be Perfect to be a Perfect Parent.” Following the release of a series of humorous :30 second scripted TV spots, Ad Council asked us to produce a series of short digital videos about Raenell and Floyd Crenshaw of Danville, IL, to present a “real life” example of the campaign’s slogan in action

CLICK HERE TO WATCH “AT HOME WITH THE CRENSHAWS” VIDEO SERIES